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 Lin from Zambia with Convention Management
From sales and marketing through to customer service and presentation technology, this course covers all of the aspects of developing a successful trade for meeting rooms and ballrooms. HND students must interview management from a variety of conference operations and analyse their replies.
Chapter: 1 Introduction to the Convention, Meetings, and Trade Show Industry
Chapter: 2 Developing a Marketing Plan
Chapter: 3 Organizing for Convention Sales
Chapter: 4 Selling the Association Market
Chapter: 5 Selling the Corporate Meetings Market
Chapter: 6 Selling Other Markets
Chapter: 7 Selling to the Meetings Market
Chapter: 8 Advertising to the Meeting Planner
Chapter: 9 Negotiations and Contracts
Chapter: 10 The Service Function
Chapter: 11 Guestrooms
Chapter: 12 Preparing for the Event
Chapter: 13 Function Rooms and Meeting Setups
Chapter: 14 Food and Beverage Service
Chapter: 15 Audiovisual Requirements
Chapter: 16 Admission Systems and Other Services
Chapter: 17 Exhibits and Trade Shows
Chapter: 18 Convention Billing and Post-Convention Review
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