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 Camilla from Brazil with Marketing Management This course tells you how to use marketing to gain competitive advantage for your hotel. This course looks at how companies have dialogue with their customers and how they can use the information they gain to develop a better product. HND students must make a promotional video and review the market position of two London hotels.
Chapter: 1 Understanding the Hospitality Industry
Chapter: 2 Market Segmentation and the Hospitality Industry
Chapter: 3 Positioning in Line with Consumer Preferences
Chapter: 4 The Channels of Distribution
Chapter: 5 Marketing in Perspective
Chapter: 6 Applying Key Marketing Methodologies: Marketing Research
Chapter: 7 Applying Key Marketing Methodologies: Sales
Chapter: 8 Applying Key Marketing Methodologies: Customer Service
Chapter: 9 Applying Key Marketing Methodologies: Advertising
Chapter: 10 Applying Key Marketing Methodologies: Public Relations
Chapter: 11 Applying Key Marketing Methodologies: Promotions
Chapter: 12 Applying Key Marketing Methodologies: Data Base Marketing
Chapter: 13 Applying Key Marketing Methodologies: Electronic Marketing
Chapter: 14 Applying Key Marketing Methodologies: Packaging
Chapter: 15 Applying Key Marketing Methodologies: Collateral Materials and Promotional Support
Chapter: 16 Applying Key Marketing Methodologies: Understanding Rates and Fares
Chapter: 17 Applying Key Marketing Methodologies: Pricing Strategies
Chapter: 18 Applying Key Marketing Methodologies: Revenue Maximization
Chapter: 19 Practical Steps to Maximize Marketing
Chapter: 20 The Marketing Budget
Chapter: 21 The Total Hotel/Unit Marketing Plan
Chapter: 22 The Total Corporate/Multi-Unit Marketing Plan
Chapter: 23 Marketing and the Law
Chapter: 24 Marketing Operations, and Research
Chapter: 25 Travel Purchasing Systems: Automation and Beyond
Chapter: 26 The New Paradigm
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