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 Astrid from Sweden with Sales & Marketing Management
The course details all of the classic sales techniques and their application to the hospitality industry. It teaches you how to advertise and construct promotional materials while investigating all the marketing and media options open to the hospitality professional. HND students have an assignment examining the sales and marketing options available for a five star London hotel.
Chapter: 1 Introduction to Hospitality Marketing and Sales
Chapter: 2 The Marketing Plan: The Cornerstone of Sales
Chapter: 3 Managing the Marketing and Sales Office
Chapter: 4 Personal Sales
Chapter: 5 Telephone Sales
Chapter: 6 Internal Marketing and Sales
Chapter: 7 Advertising and Public Relations
Chapter: 8 Marketing to Business Travellers
Chapter: 9 Marketing to Leisure Travellers
Chapter: 10 Marketing to Travel Agents
Chapter: 11 Marketing to Meeting Planners
Chapter: 12 Marketing to Special Segments
Chapter: 13 Marketing Restaurants and Lounges
Chapter: 14 Marketing Catered Events and Meeting Rooms
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